IMESA Motors
IMESA Motors is a family owned company out of Mexico City that produce electrical motors for use in heating, air conditioning and refrigeration equipment.
The client was looking to update their out of date website. They were tired of the old look, fonts, colors etc.
Team
UI/UX Designer / Front End Developer – Adam Tully
Designer – Ken Cooke
The goal was to create a clean, sleek site for this company to transmit a fresher, more modern look. They were celebrating their 50th year of operation and saw this as an opportunity to present a holistic new look for the company.
With the site design we wanted to highlight the companies innovation and product lines while paying tribute to their legacy.
After presenting initial mockups we agreed their should be a focus on not only product but their people. Lifestyle imagery as well as showing the founders and owners would bring personality to the site.
The site was built in WordPress using the Divi Theme which allows for flexible layouts. I utilized both LESS and the theme to bring the design to the web.
Conclusion
In working closely with their project manager we were able to develop a site that not only complimented their new brand and paid tribute to the company legacy, but also prepare it for the future. The launch of the site was followed up by an remote team training of the platform.