The SugarCube App
The SugarCube app helps people with diabetes manage their diabetes with features like daily reminders, meal tracker and reports.
The team came to us wanting both a landing page to bring awareness to the launch of their app, as well as a site to provide information about the company and features. The site launch was to work in collaboration with their Kickstarter campaign.
Designer: Ken Cooke
UI/UX Developer: Adam Tully
UI/UX Developer: Adam Tully
I began drawing sketches for the homepage to include a launch countdown, team bios, product overview and newsletter signup.
Since this was a new site as well as a new product, we did not have any analytical data or previous data for that matter to go over. Instead, we worked closely with the client to marry what they were envisioning as well as what we recommended.
After a meetings with the Johnny, we presented his team with the designs
Conclusion
The site was launched in tandem with the kickstarter campaign and was successful in getting signup and app downloads. The clear user experience and content hierarchy allowed customers to easily understand the new brand and product.
An update to the site was made a few weeks later based on analytics and feedback to show how the app integrated with the physical test kit.